Webinars. Webinars. Webinars. This is equivalent to TV commercials in the online world. Turn around and you have plenty of free webinars for your taking. Personally, I have registered in a few and as a default missed them or didn't sit through. This raised a serious question in my mind... how does Webinar fare as a key tool in lead generation.
I got some convincing answers from one of the leading names in global marketing research and consulting. Their inference on why some or many webinars fail :
1. Content was not as advertised
2. Presenter(s) read directly from the slides
3. Webinar began with company/sales information (pitches)
4. You were familiar with the information in the first few slides
5. The webinar was an hour long
6. Presenter(s) spoke slowly
7. Skipped / failed to mark in calendar
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
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