When it comes to 'seat-share' in a boardroom or 'spend-share' in a marketing budget -I have seen that the advertising agencies eat a bigger pie compared to the PR agencies.
Public Relations professionals often shy away from asking their clients to enhance their pockets of budget in the marketing mix. Why? Are they unsure about their strong points?
But things are changing with the advent of blogs and social media. My thinking is that the PR agencies might overtake the ad agencies in the new media zone. That is, only if they recognize their strength and play up to it.
Social Media is content driven and PR agencies' strength lies in 'content' messaging. Whereas, ad agencies thrive on 'call-to-action' or 'glamour' messaging.
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
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