New Coke Ads titled `Setting The Record Straight’ will run tomorrow in major Australian newspapers such as The Sydney Morning Herald, The Age, The Courier Mail and The Australian.
What’s the big deal about this? Well…Coke is expected to publish corrective advertisements in Australia after a panel said the soft drink company could have misled consumers with ads saying its products won't make them fat or rot their teeth.
Now the confession: The world's biggest soft drinks maker, said it did not intend for its ads to be misleading and it should have been more clear. “This process has reinforced in our minds that even where advertising messages are well-intentioned, it is important to consider the overall impression that the messages may convey,'' the new ad said.
So does Coke contribute to weight gain, obesity and tooth decay? The proof of the pudding is in drinking!!
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
Friday, April 3, 2009
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