Art Vs Copy

One of the never ending debates : copy or visual? content or art? Which rules? At what share? On being on either side of the fence, I have heard and keep hearing the inside stories and arguments. But ever hardly managed to make a whole lot of writers or art directors to see the other side of the wall.

I am taking another shot at it armed with latest facts !!!

Authors Patrick Renvoise and Christophe Morin in their book Neuromarketing report a finding by the 3M Meeting Management Institute that "effective visuals" reduce the time required to communicate a concept by 40 percent.

Hurray! I can hear a shrill dash of chiselled crystal mugs from the 'art' camp.


~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in