What do retailers do when sales killers are their customer’s companions? Some time back when I was shopping with my wife in a tourist location, I played the villain role unintentionally. She was looking around for handicraft show items. After a while I lost interest and almost parked myself near the exit door, occasionally urging her to finish it soon. After a few impatient glares, she decided to drop it altogether and walked out with me.
The poor retailer watched a sure sales scenario tripping into a no-purchase situation. Reason : the companion of the customer. And most often, I assume the culprit is the male gender.
Later that day, I was thinking about this unfortunate scenario. How would retailers engage the companions while the real customers make some serious purchase? Retailers should come up with clever ideas to keep their sales from being killed by the companions of their customers. Retalers, jump in with your ideas!!
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
Thursday, August 21, 2008
Tuesday, August 19, 2008
What IT pros want from Work
Money isn't everything for IT people claims a recent survey by staffing company Computer People!!
The culture of a workplace is a major deal breaker for professional IT workers, according to a poll of 5,000 IT workers by Computer People.
Some nine out of ten said they want a job which was interesting and challenged them, while three-quarters said they liked being friendly with their colleagues.
Having the right tools to do their work properly was key to 79 per cent, while 75 per cent said they wanted a job which offered career development.
Funny part is... the IT pros in the super nations who draw 5 times the sals of what Indian draw here... feel the same when it comes to career and retention issues. Not that I am expecting out of the moon answers from them!!
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
The culture of a workplace is a major deal breaker for professional IT workers, according to a poll of 5,000 IT workers by Computer People.
Some nine out of ten said they want a job which was interesting and challenged them, while three-quarters said they liked being friendly with their colleagues.
Having the right tools to do their work properly was key to 79 per cent, while 75 per cent said they wanted a job which offered career development.
Funny part is... the IT pros in the super nations who draw 5 times the sals of what Indian draw here... feel the same when it comes to career and retention issues. Not that I am expecting out of the moon answers from them!!
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
Monday, August 18, 2008
Art Vs Copy
One of the never ending debates : copy or visual? content or art? Which rules? At what share? On being on either side of the fence, I have heard and keep hearing the inside stories and arguments. But ever hardly managed to make a whole lot of writers or art directors to see the other side of the wall.
I am taking another shot at it armed with latest facts !!!
Authors Patrick Renvoise and Christophe Morin in their book Neuromarketing report a finding by the 3M Meeting Management Institute that "effective visuals" reduce the time required to communicate a concept by 40 percent.
Hurray! I can hear a shrill dash of chiselled crystal mugs from the 'art' camp.
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
I am taking another shot at it armed with latest facts !!!
Authors Patrick Renvoise and Christophe Morin in their book Neuromarketing report a finding by the 3M Meeting Management Institute that "effective visuals" reduce the time required to communicate a concept by 40 percent.
Hurray! I can hear a shrill dash of chiselled crystal mugs from the 'art' camp.
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
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