Creative Autopsy

The Creative Autopsy is a simple improvement technique we use after a creative or a design is done. Most often I find that the ‘Creative Autopsy’ shreds our work into bits and demands us to pull our socks up and re-energize us to build a new idea – a brand new one!

What actually we do is: keep the design aside on the monitor and in the mind and ask ourselves these 3 slicing questions:

1.    What exactly looks and communicates good in it?

2.    What design goals we failed to attain?

3.    Is there a scope for improvement... and where?

This screeching dissection of your work puts fantasy, ego and realities into perspective. I personally believe that ‘Creative Autopsy’ wakes up the dead and boring designer in us and urges us to create fresher and livelier design.

~ Satish Chathanath Call : 9884011654 Mail : csadhy@yahoo.co.in

Are you on a treadmill 9 to 6?

Writing and responding to emails - it is like you are on a treadmill that refuses to stop!;) The more you mail, the more it spits back at you with a vengeance! The more you fill forms online or offline, the more is your inbox crammed and spammed with no mercy. Why should we always lean forward and try to be busily over-working - if you can relate to this and do feel the pinch - try the reverse – lean backwards and have a huge bin (digital and physical) and dump mails, to-do lists, lunch and meetings! Buddy non-stop running on a treadmill is expensive – electricity charges can scare you (I am not going to bother you about other tiny consequences like your health). 

So my dumb advice is do less, achieve more!! Create uninterrupted time during work and then WORK!

~ Satish Chathanath Call : 9884011654 Mail : csadhy@yahoo.co.in