Gone are the days when company news need to wait for the mainstream media to pick it up. It all depended on how much the Journos liked your company or the spokesperson or the news or your restaurant choice. Then came the web. The transformation begun.
Now, I think 'Social Publishing' is the new PR. Go ahead and create your own articles, blogs, podcasts, videos and the likes. Syndicate them at relevant site. If this can be done in a way that fits your brand strategy and business imperatives consistently and effectively, you are on the new curve of creating media. Let the mainline conventional media wait or pick your viral. The choice is still theirs. But you have nothing to lose, now.
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
Thursday, September 18, 2008
Tuesday, September 16, 2008
The moral of the Lehman Story
It is a great lesson for all the CEOs to learn to take informed decisions rather than emotional and arrogant ones.
Just got reminded of a famous quote by Phil Knight, Nike co-founder : “The trouble in America is not that we are making too many mistakes, but that we are making too few.”
Wonder with Lehman down, Merill sold and AIG in doldrums, Phil has got it wrong.
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
Just got reminded of a famous quote by Phil Knight, Nike co-founder : “The trouble in America is not that we are making too many mistakes, but that we are making too few.”
Wonder with Lehman down, Merill sold and AIG in doldrums, Phil has got it wrong.
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
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