British Airways recently announced the launch of its new routes from Hyderabad to 22 cities in North America. Look at its creative... What a cliche. Akin to showing a Kangaroo if you are flying from Australia.
The rangoli in this ad was specially commissioned from the renowned Singapore based ‘rangoli’ artist, Vijaya Mohan, who has won a slew of awards, including a Guinness World Record for the largest ‘rangoli’, for her creations. Apart from this trivia, nothing strikes a chord. Sometimes, Clients and Agencies get into a cliche trap and fail to realize it.
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
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