London-based research company ECA International says employees in India can look forward to robust salary rises even when almost a quarter of the world's companies, and 40 percent in the United States, plan to freeze salaries this year.
Companies in Venezuela are set to hand out the biggest pay rises this year, averaging 24 percent and up from 22 percent last year, followed by Argentina where pay is set to increase by 12 percent.
Pay in India will increase by 10.8 percent this year. Talent shortage is cited as a reason for the sustenance of a double-digit figure in India.
The survey was conducted in 53 countries and take a look at the results:
Top 10 Countries paying top salary hikes
1. Venezuela
2. Argentina
3. India
4. Vietnam
5. Egypt
6. Indonesia
7. Russia
8. Romania
9. South Africa
10. Latvia
While Japan is at spot no. 53 in the overall list.
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
Tuesday, April 7, 2009
Monday, April 6, 2009
Indiamart and the branding challenge
After a great run in India and ready to go global, Indiamart has suddenly found itself staring a big wall on its track. Currently, quite a few of buyers and sellers on Indiamart are in India. However, there has been constant interest from foriegn buyers and sellers from abroad to be part of Indiamart.com The only problem has been that owing to a brand positioning clash many companies do not want to become part of a site which has India in its name.
Well, to book a domain with a name like Globemart would not help as the hits and the high response from buyers and sellers around the world and particularly from India is on Indiamart and not on some new site which was unknown till now.
However, now the promoters Dinesh Agarwals and his team find it increasingly difficult to get a large number of conversions to jump onto the India brand if they are from other parts of the globe. The advertising agency and the A-team of the company is addressing the problem and is trying to arrive at a consensus as to how to leverage the brand and at the same time convert it into a global brand.
For one thing, Indiamart will not be able to have its cake and eat it too. It will either have to shed the India image or carry on with it and sacrifice its ability to attract buyers and sellers from a worldwide footprint .
The other option available to this company is to promote a site such as www.globaltrade.com and then redirects it to www.indiamart.com/global
So where do you think things went wrong. Is it at the domain registration stage or earlier? Jump in and let know your thoughts... what basic branding principles would have saved Indiamart from this chaotic situation?
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
Well, to book a domain with a name like Globemart would not help as the hits and the high response from buyers and sellers around the world and particularly from India is on Indiamart and not on some new site which was unknown till now.
However, now the promoters Dinesh Agarwals and his team find it increasingly difficult to get a large number of conversions to jump onto the India brand if they are from other parts of the globe. The advertising agency and the A-team of the company is addressing the problem and is trying to arrive at a consensus as to how to leverage the brand and at the same time convert it into a global brand.
For one thing, Indiamart will not be able to have its cake and eat it too. It will either have to shed the India image or carry on with it and sacrifice its ability to attract buyers and sellers from a worldwide footprint .
The other option available to this company is to promote a site such as www.globaltrade.com and then redirects it to www.indiamart.com/global
So where do you think things went wrong. Is it at the domain registration stage or earlier? Jump in and let know your thoughts... what basic branding principles would have saved Indiamart from this chaotic situation?
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
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