Faking 'Smile' is not networking

Economic Times carried an article on networking today. Title reads as 'Networking is about being genuine.' Read on for their first point and the quick tip for the second point - height of contradiction

Be real: The most important rule is to keep it real. Networking is about being genuine and building mutually beneficial relationships based on trust.

Quick tip: Don't flash a smile immediately when you greet someone. Instead, look at the person's face for a second, pause, and then bring on that warm smile.That way, the delay shows the individual that the smile was genuinely only for them.

What a contrived best practice !!

I believe that smile can lie but not the eyes. Throw this rule and be really real.

~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in

Public in Public Relations ?

Does your PR agency reach your customers directly? Or do they still depend on the media to communicate your story?

In the US, PR success is measured on this challenging yardstick too. It is still nascent in India! So what do we do to achieve this. Do we have to rework the PR tools? Or change the PR agency ;) Probably, I think, both clients and the PR advisory firms need to change their mindset about PR. And bring 'Public' into Public Relations!

How easy it is to make such motherhood statements and smile at it innocently?!?!?

~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in

Brands are not intangible !!

Who says brand value is intangible? If you're skeptical, take a look at Interbrand's annual survey of the world's most valuable brands.

Click here!

~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in

Now it is 'Outplacing'

Down sizing was an ugly word. Right sizing was the substitute. Now 'Outplacing' is the buzzword in the world of retrenchment.

'Outplacement Services' is gathering momentum with the US slowdown putting brakes on hiring, and delay in client decisions forcing companies to cull jobs and weed out non-performers from the rolls. The bottom 20% need to watch out for the big axe but a softer one though.

Some get business because some lose jobs, ironical isn't it!


~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in