Tuesday, November 4, 2008

Another Election. Another Pitch. Who is the real winner ?

Who else can understand the power the communications better than a politician. Big names in national politics are turning to professionals to communicate to the mass. Their blood. Their siblings. Their votebank!

Objective : Campaign for the forthcoming Assembly and Lok Sabha elections and swing the votebank for a change.

BJP campaign theme : three Is – inflation, internal security and incompetence

General : Bring to light the issues affecting the country at large.

Medium to be used : Use both above-the-line and below-the-line media, including media vehicles such as SMS, MMS and online presence.

Account Size : Rs. 150 crores. Now close your mouth !!


~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in