Webinars. Webinars. Webinars. This is equivalent to TV commercials in the online world. Turn around and you have plenty of free webinars for your taking. Personally, I have registered in a few and as a default missed them or didn't sit through. This raised a serious question in my mind... how does Webinar fare as a key tool in lead generation.
I got some convincing answers from one of the leading names in global marketing research and consulting. Their inference on why some or many webinars fail :
1. Content was not as advertised
2. Presenter(s) read directly from the slides
3. Webinar began with company/sales information (pitches)
4. You were familiar with the information in the first few slides
5. The webinar was an hour long
6. Presenter(s) spoke slowly
7. Skipped / failed to mark in calendar
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
Saturday, August 16, 2008
Sales is 'Presence of Mind'
If Business Development is walking in isolated polar regions to hoist a flag of friendship or partnership; Sales is like racing a camel in sahara to win a customer who hates open sky. Then imagine sales through cold calling ??
Cold calling is energy and confidence sapping exercise. But listen to an interesting 'presence of mind' story - when some of my 'breaking the glass' techniques with one of the global giants prospect in sofware product industry failed, I resorted to an old technique - cold calling.
I was kind of not prepared for the call and after a few attempts I got a voice mail. Cleared my throat and started my pitch... as fate has it... I lost my thought track in the middle and stopped abruptly and cut the line.
A 2 minute break did it, I realized where I missed, called the customer again, as fate dictated, I did a remarkable comeback messaging with the following start : Hello... I am Satish and extremely sorry that we got disconnected earlier. As I was illustrating about our strengths on....
Share with me your lively examples of 'presence of mind' in sales and business development.
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
Cold calling is energy and confidence sapping exercise. But listen to an interesting 'presence of mind' story - when some of my 'breaking the glass' techniques with one of the global giants prospect in sofware product industry failed, I resorted to an old technique - cold calling.
I was kind of not prepared for the call and after a few attempts I got a voice mail. Cleared my throat and started my pitch... as fate has it... I lost my thought track in the middle and stopped abruptly and cut the line.
A 2 minute break did it, I realized where I missed, called the customer again, as fate dictated, I did a remarkable comeback messaging with the following start : Hello... I am Satish and extremely sorry that we got disconnected earlier. As I was illustrating about our strengths on....
Share with me your lively examples of 'presence of mind' in sales and business development.
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
Sunday, August 10, 2008
Human body as a billboard !!
Crazy!! Human body is the next target for marketers!
New Zealander James Stewart is taking guerrilla marketing to a new level by selling tattoos as advertising space on his leg in a bid to raise NZ$1m (£384,000).
Stewart, a 24-year-old geology graduate, is promoting a website for local artists and will sell tattoos for NZ$500 per square centimetre.
His left leg offers 2,000 square centimetres of ad space in total and he has already confirmed the first tattoo will be a 10 x 7cm image of a seated fairy on a striped background.
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
Client Presentation
Client Acquisition Presentations? Hours and hours of number crunching, pots of coffee, packs and packs of Gold Flake Kings... you hit a great presentation. Catch some sleep, jet your way to client's place and... And... present it. I really like it if my client, after my 20 minutes gyan, says leave the presentation with him or send him the e-file. In fact I encourage them to use my presentation to present it to their superior bosses.
If the presentation can make them look and feel smart... you have the second line of management backing you as a preferred vendor!!
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
If the presentation can make them look and feel smart... you have the second line of management backing you as a preferred vendor!!
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
PR Agencies Versus Advertising Agencies
When it comes to 'seat-share' in a boardroom or 'spend-share' in a marketing budget -I have seen that the advertising agencies eat a bigger pie compared to the PR agencies.
Public Relations professionals often shy away from asking their clients to enhance their pockets of budget in the marketing mix. Why? Are they unsure about their strong points?
But things are changing with the advent of blogs and social media. My thinking is that the PR agencies might overtake the ad agencies in the new media zone. That is, only if they recognize their strength and play up to it.
Social Media is content driven and PR agencies' strength lies in 'content' messaging. Whereas, ad agencies thrive on 'call-to-action' or 'glamour' messaging.
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
Public Relations professionals often shy away from asking their clients to enhance their pockets of budget in the marketing mix. Why? Are they unsure about their strong points?
But things are changing with the advent of blogs and social media. My thinking is that the PR agencies might overtake the ad agencies in the new media zone. That is, only if they recognize their strength and play up to it.
Social Media is content driven and PR agencies' strength lies in 'content' messaging. Whereas, ad agencies thrive on 'call-to-action' or 'glamour' messaging.
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
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