From Govt regulated Television to Cable to DTH to IPTV.
As of now there are only approx 12,000 IPTV subscribers compared to DTH’s 11 million. But the trend is catching up.
What is most striking about IPTV is that it will not depend on 'Push' advertising but on 'Pull' advertising. That is, Advertising on demand ;)
What is 'Pull'? - you can select from a given category, say second-hand cars, choose the brand, click to know more and the best part : you can simply navigate through the video clips on A-Tube and decide for yourself. On other mediums, you look at the brand, get convinced but still the 'buy action' needs to wait. In IPTV, you just press the button. Red-hot call to action. Money spinner.
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
Thursday, December 4, 2008
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