Assault on Google!

Assault on Google - new, large banner ads are being tested by Google in the US market, apparently breaking a 2005 promise by the company.

“There will be no banner ads on the Google homepage or Web search results pages... There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.” said Marissa Mayer, who was then the vice president for search at Google.

Well, she said this in 2005 and we are in 2013. If we have to believe what Synrgy says and Search Engine Land reports (The banner ads were first noted online last Wednesday on the Twitter account of Synrgy, a digital marketing start-up, and first reported by Search Engine Land.) my first crazy reaction was... so what?

Now, Marissa is the chief executive of its rival Yahoo! And more importantly Google is battling a slowing desktop search business and falling ad prices. So what comes first to Google – bottomline or your 8-year old promise!?!?

All said and done, I wonder why Google is not coming forthright about its intentions on featuring these ads... if there is a change in stance, just say it Google.

~ Satish Chathanath Call : 9884011654 Mail : csadhy@yahoo.co.in

Overnight Success in Business

Doodling a business idea for some time now... make sure you are ready for the jump before you actually jump... here is a quick test:

1    1)  You like chaos, challenges and setbacks

2    2)  You like corner place, command and easy cheques

If you have selected 1), I think you should continue reading...

You should be ready to forgo vacations and do more work than a 9-6 job offer. You will be forced to change your role from a strategist to a clerical admin without changing your seat.

And on the softer side if you embrace your start-up with all your time and energy, be ready to miss the hugs and kisses from your home partner.

And on the harder side reality can suck... your sales presentations face repeated rejections and your potential buyers turn you down. Every nerve will be strained and tested as if you need to prove to them that you are still in and want to succeed. You better hang on!

And the toughest part is that you need to do this not just for days or weeks or months... buddy it could be for years... if things work out well... it will be less than 8 years!

Forgive me for yet another motherhood statement: “Achieving 'overnight success in business' takes a few long years!!”

~ Satish Chathanath Call : 9884011654 Mail : csadhy@yahoo.co.in