Internal Communicator ? - Are you lucky ?

After my session on ‘Internal Communications’ at Ad Club of Madras, one of the students raised an interesting question: how will I break the mindset of the senior management about the importance of internal communications?

Good question… here is my take…

Consider yourself lucky if the senior leaders in your organization view internal communications as important and central to everything that happens inside the organization. Be it celebrations or stick and carrot or polished cane or even hygiene messages.

But on the other hand, if the senior leaders view internal communications as an ‘optional tool’ or ‘gimmick tool’, then you have a bigger task at hand. Break that mindset. Create a space for yourself in the boardroom first or in the CEO’s cubicle. So how do you do this – be extremely proactive, be courageous, be curious about everything in the organization and your line of business.

Tie everything you do with tangible results. Keep proving.


~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in

RED FM, Durga Pooja & Mindset

RED FM ties up with the biggest Durga Pooja in Mumbai

Nice initiative. But I am unable to understand RED FM’s National Marketing Head and Station Head, Mr. Anuj Singh’ comments : “RED FM’s programming reflects the mindset of the city and its people.”

Dear, dear, dear… I suppose that’s what entertainment media should focus on, always. For ever. Entertainment industry can either reflect or break the mindsets of people for the good. I think it is tougher to do the second part and requires a greater application of mind and creativity.


~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in