If Business Development is walking in isolated polar regions to hoist a flag of friendship or partnership; Sales is like racing a camel in sahara to win a customer who hates open sky. Then imagine sales through cold calling ??
Cold calling is energy and confidence sapping exercise. But listen to an interesting 'presence of mind' story - when some of my 'breaking the glass' techniques with one of the global giants prospect in sofware product industry failed, I resorted to an old technique - cold calling.
I was kind of not prepared for the call and after a few attempts I got a voice mail. Cleared my throat and started my pitch... as fate has it... I lost my thought track in the middle and stopped abruptly and cut the line.
A 2 minute break did it, I realized where I missed, called the customer again, as fate dictated, I did a remarkable comeback messaging with the following start : Hello... I am Satish and extremely sorry that we got disconnected earlier. As I was illustrating about our strengths on....
Share with me your lively examples of 'presence of mind' in sales and business development.
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
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