Surf. Surf. Surf. And yet you see nothing different amongst Indian News channels. One formula, multiple sentional stories or probably made in-house, replays till you yawn and drop; and different faces with honking vocal chords!!
This raises an interesting question - do audience want NEWS as NEWS or do they want it with spice and panneer? I think there is audience fatigue because of the kind of news we get today. NEWS channels know that and they try to beat it by 'having' or 'creating' a personality. And this personality brings in entertainment as a differentiator. Remember a news item about a cat which could ‘foresee’ death! Who's going to give who a break !!
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
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