The Mackay 66 is a tool Harvey Mackay,founder, Chairman and CEO of Mackay Envelope Corporation, uses and recommends for gathering information about customers: personal information, business background, special interests, lifestyle, their business needs, and the nature of your relationship with them.
His approach to using this information is both practical and ethical: it is not used to deceive customers into thinking we care about them more than we do, but rather to allow us to treat them like we would want to, if only our brains could handle the information.
You could download his famous 66 questions from his website : http://www.harveymackay.com/tools/mackay66.cfm
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