Recently I got a chance to listen to the entire plethora of FM Stations in Chennai during a long drive. It's unbelievable. Except for a few frills and noise elements, all sounded the same. Same formula. Same themes. Same jokes and satire.
Did a bit of research and found out that currently the ratio of talk to music playing time is 70:30 in most of these channels. This is excluding the ad time.
Probably some newbie should enter in and turn things around its head. Say do 75% talk and 25% songs. At 3:1 ratio! This might take listening and conversing to a different level and hence 'value' differentiation happen.
Any takers for a daring risk like this ?? After all a creative idea is something that scares everything out of you. And it produces an eerie feel of a kick-boxer's pinching punch in the abdomen. This eerie feel transforms into crazy delight once you see the buy in and positive results.
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
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