JuxtConsult Research says that 36 per cent of the 35 million active Internet users in India share videos online. The broadband penetration in India is 3.5 million (referring to Internet speeds of more than 256 Kbps). The ever-increasing interest in Video Advertising is substantiated by the entry of online video ad agencies in India. . YouTube, which recently launched an India site due to the growing usage in the country, is another indicator of the changing habits of users as Internet connections get faster.
Some of the common formats of video ads on the Internet are pre-roll and post-roll ads, video overlays and in-stream ads. Pre-roll ads play in the form of a short video before the actual video content being watched plays, and post-roll ads refer to ads that follow at the end of the main video. Overlay ads work by providing textual information in the form of a banner at the bottom of the screen when the ad is playing. These can be clicked on for more information or turned off if desired. In-stream ads play between the video, similar to how we see ads in TV shows.
The strength of this medium is that it can cleverly combine both Video and Banner formats.
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