All-India Congress Committee member Brij Mohan Bhama has organised a 11-day religious ceremony at Karol Bagh, Delhi for Obama's success in the U.S. elections.
http://www.thehindu.com/2008/06/25/stories/2008062556031500.htm
Majority of the communicators might brush this off as a cheap publicity stunt. But an in-depth look will reveal, considering the present political environment in both India and the US, that this is a powerful global PR ploy with positivity and continuity components intact.
It seems Mr. Bhama heard that Mr. Obama carried an idol of Hanuman in his pocket for luck. On hearing this Mr. Bhama decided to gift Mr. Obama a larger idol weighing 15 kg and measuring 21-inch brass idol of Hanuman. Looks like Mr. Obama will soon have a super-heavy luck charmer. Literally.
Wednesday, June 25, 2008
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