Creating a meaningful brand experience matters to every organization whether it is big or small. The focus is on how to create brand value in today’s cluttered, saturated, and price-driven marketplace. Brand-building is often thought of as a difficult exercise that involves lots of funds. Brands may start out small, but their power and reach is only limited by your goals and creativity.
I am presenting on 'BRANDING INITIATIVES – EMERGING COMPANIES' tomorrow at NASSCOM TN Chapter. I am looking forward to the Q&A session to understand, learn and probably help other emerging companies on branding, advertising and PR challenges.
Thursday, June 26, 2008
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