INDIA the new LION at Cannes

Two Advertisement campaigns – the Luxor Highlighter campaign and the Lead India campaign – have changed India’s fortunes at Cannes pretty dramatically.

The Lead India campaign has already bagged a Grand Prix in the Direct Lions, which was a first for India. Now, with another Lion in the Integrated and Titanium category, the campaign has broken further records for this is the first time that an Indian entry has won a Lion or even got shortlisted, for that matter, in this category.

The Lead India campaign is the brainchild of the JWT and Times of India teams. In fact, Agnello Dias, chief creative officer, JWT, told afaqs! that while the brainstorming sessions were on for this campaign, many a time they forgot which was the client and which the agency. Both teams contributed equally to the success of the campaign, said Dias. He repeatedly attributed the success of the campaign to Rahul Kansal and Priya Gupta of The Times of India brand team.

This clearly shows that if the Client and the Agency / Consultant work with open minds, it is easy to tame even lions.

Kudos to all creative Indian brains!!