What do retailers do when sales killers are their customer’s companions? Some time back when I was shopping with my wife in a tourist location, I played the villain role unintentionally. She was looking around for handicraft show items. After a while I lost interest and almost parked myself near the exit door, occasionally urging her to finish it soon. After a few impatient glares, she decided to drop it altogether and walked out with me.
The poor retailer watched a sure sales scenario tripping into a no-purchase situation. Reason : the companion of the customer. And most often, I assume the culprit is the male gender.
Later that day, I was thinking about this unfortunate scenario. How would retailers engage the companions while the real customers make some serious purchase? Retailers should come up with clever ideas to keep their sales from being killed by the companions of their customers. Retalers, jump in with your ideas!!
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment