The proposed merger between Delta and Northwest Airlines has already produced one great byproduct: the press release of the future.
Click me
Think of it as a mini-site, or temporary site, almost like a booth at a trade show. It’s a combination of marketing, investor relations, and customer service. The content here is meant to answer all of the questions from any of the merger’s stakeholders.
What works? The content is exhaustive, addressing topics ranging from will current employees lose their jobs to how service will change in each state the airlines fly. Berinato also points to the well designed mutimedia presentation, which includes text, graphics, and video.
Are we ready to change ?
Friday, July 4, 2008
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