Deprived of promoting liquour products directly, companies had for long taken recourse to surrogate advertising — commercials on soda, packaged water or playing cards with the same brand names. Of late, the government has tightened the screws on this form of advertising as well.
As a result, companies like United Spirits, Diageo and Bacardi have designed innovative packaging to push sales. United Spirits has decided to roll out 180 ml tetrapacks. The new packs have been designed by packaging major TetraPak of Sweden.
Customer Benefit : A tetrapack is unbreakable and is easy to carry and dispose.
Other dizzy innovations :
Diageo has introduced Red Label in an ice tray pack. Its Black Label VMM pack is inspired by the shape of the MP422 Formula 1 car. Bacardi's high-end premium gin brand, Bombay Sapphire, has been introduced in a giant gemstone -shaped bottle. Named ‘Revelation', it is available as five handmade crystal bottles individually decorated with sapphires and diamonds, priced at $200,000 (Rs 86 lakh) each.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment