Celebrating Tamil Creativity - Interesting

Spark, the annual advertising award show of Ad Club Madras, which was not held for the past couple of years due to lack of entries, is all set to return in a brand new format. According to R Seshadri, Managing Director, Anugrah Madison Advertising, and newly elected President of the Advertising Club Madras, the Club, after a series of brainstorming sessions, had zeroed in on a unique format that would celebrate Tamil creativity across the world.

“Yes, we have plans to re-invent the Ad Club awards this year. After a series of ‘brainstorming’ sessions, the Executive Committee came to the conclusion that the Ad Club Madras awards needs to be unique in order to attract participation from not only local agencies, but also some national and international agencies who have stayed away during the last couple of years. Hence, we felt that the need of the hour was a change in format – a format so unique to Ad Club Madras that it cannot be replicated by other Clubs. Thus, the concept of ‘Tamil Advertising Awards’ was frozen,” Seshadri explained.

“There is a huge body of work created in Tamil, not just by agencies but by radio / TV / Internet and feature film companies that is unique and deserves to be celebrated and awarded. Currently, there is no forum which identifies and recognises this kind of work. The Ad Club Madras, with its roots in Chennai, is in a unique position to implement this concept, which the Club hopes will appeal to even other national and international agencies (especially in Sri Lanka and South East Asia), who target Tamilians,” Seshadri added.