Kinglish – Kingfisher claims that it is the world’s first
crowd sourced font. The unique tag is that it was created by people populating
the most happening watering holes in the pub city of Bengaluru. Kingfisher with
enthused spirit invited the chillers and drinkers to spill some beer and create
a new font. The beer induced parlance was then taken to the design
studio. Hundreds of expressions for each letter were examined, instagramed,
tweeted, shared, and curved until the perfect alphabet screamed BEER from every
angle.
KINGLISH, the world’s first crowd sourced font found its
place in history as it was launched as the official font of the Kingfisher
Premium The Great Indian Octoberfest – 2013 and the unofficial dialect of the
beer guzzlers around the world. See Video
~ Satish Chathanath Call : 9884011654 Mail : csadhy@yahoo.co.in
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