Tuesday, November 5, 2013

CHUGS, MUGS, BEER BELLY & A NEW FONT


Kinglish – Kingfisher claims that it is the world’s first crowd sourced font. The unique tag is that it was created by people populating the most happening watering holes in the pub city of Bengaluru. Kingfisher with enthused spirit invited the chillers and drinkers to spill some beer and create a new font. The beer induced parlance was then taken to the design studio. Hundreds of expressions for each letter were examined, instagramed, tweeted, shared, and curved until the perfect alphabet screamed BEER from every angle.

KINGLISH, the world’s first crowd sourced font found its place in history as it was launched as the official font of the Kingfisher Premium The Great Indian Octoberfest – 2013 and the unofficial dialect of the beer guzzlers around the world. See Video

~ Satish Chathanath Call : 9884011654 Mail : csadhy@yahoo.co.in

No comments: