Steve Jobs, Paul Rand & The Art of Negotiation

GREAT WORK BRINGS GOOD CLIENTS. Good work won't bring Great Clients. I believe if we do outstanding work consistently and let the customer know that he gets the best because he is in charge, then you can be like Paul Rand. Here’s a summary of what Steve Jobs’ thinks of Paul Rand...

Steve Jobs: "I asked him if he would come up with a few options. And he said, “No. I will solve your problem for you. And you will pay me. And you don’t have to use the solution. If you want options, go talk to other people. But I’ll solve your problem for you the best way I know how. And you use it or not. That’s up to you. You’re the client. But you pay me.” And there was a clarity about the relationship that was refreshing.

Here’s a link to the interview with Steve Jobs: http://kottke.org/10/04/1993-steve-jobs-inverview-about-paul-rand


~ Satish Chathanath Call : 9884011654 Mail : satish@pollenwebcreatives.com