Now Recession stumps cricket, cricketers, advertisers and cricket lovers. Advertisers will be spending Rs. 300-350 crore less in 2008-09. Immediate casualties – upcoming India-England one-day series and Champions League.
When jobs and heads are rolling - latest news is that BT is laying off 10,000 bodies- Auto companies, telecom, FMCG, real estate, insurance and beverage companies want to play it safe. There will be huge media cuts, nasty negotiations and probably the newer TV commercial scripts will be stalled or dropped. Star values will be questioned. ROI will be the star again.
I think the present scenario can help our cricketers – focus on cricket more and less on camera lens and half-clad sirens.
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
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