Who else can understand the power the communications better than a politician. Big names in national politics are turning to professionals to communicate to the mass. Their blood. Their siblings. Their votebank!
Objective : Campaign for the forthcoming Assembly and Lok Sabha elections and swing the votebank for a change.
BJP campaign theme : three Is – inflation, internal security and incompetence
General : Bring to light the issues affecting the country at large.
Medium to be used : Use both above-the-line and below-the-line media, including media vehicles such as SMS, MMS and online presence.
Account Size : Rs. 150 crores. Now close your mouth !!
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
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1 comment:
Hi Satish,
I dont know how best our politicians are going to use the media and market themselves. As I have witnessed he worlds biggest election here, I could understand the real power of marketing including the imp part BRANDING. Its all about marketing themselves in a way where ppl could belive them and build their brand. Hope you would have witnessed the record breaking win of Obama and his AD campaigns.
He is a perfect marketer who had built a successful brand in 21 months with a simple consistent message- "change". find time just have a look at this article. http://www.patrickruffini.com/2008/02/13/the-marketing-of-the-president-2008/
Lets see how ppl gonna use the media effectively.
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