You are the torch !!

Buddha said, "Holding on to anger is like grasping a hot coal with the intent of throwing it at someone else; you are the one who gets burned."

I met a few of my ad friends after a long gap. They were lambasting the industry, the new trends, the defaulting clients, overbearing clients and they forsee death of branding, creativity and what not. I think if you believe that the industry needs to change, help it to change - mentor your juniors or even go to the educational institutions to build things ground up.

In fact, I am doing the same, I care to spend a couple of hours a month to mentor students about the practical fundas of brand building. I am doing a session in LIBA in the first week of September.

Instead of bitching about the state of branding and advertising, please go do something on the ground. Mentor and transform.


~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in