When people attack a company, the first one to get hit is the tagline.
In 1987, Scott Baker designed the current, so-called "Pac-Man Logo" for Microsoft. The new logo has a slash on the ‘O’ that made it look like Pac-Man, hence the name. In 1994 Microsoft introduced a new tagline Where do you want to go today?, as part of a $100 million advertising campaign. Needless to say, it was widely mocked.
In 1996, perhaps tired of being the butt of jokes like "what kind of error messages would you like today?", Microsoft dropped the slogan. Later, it tried on new taglines like "Making It Easier", "Start Something", "People Ready" and "Open Up Your Digital Life" before settling on the current "Your potential. Our passion."
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
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1 comment:
Microsoft is doing a big time campaign here.. it all says I am PC, right from Bill Gates to Steve Ballmer and lot of poeple, different countries, different professions they all face the camera and they say, "I am PC" .. i have seen it many time I coulndt understand the theme or the message they want to communicate.. ??wats the use??
here is this link. have a look at it.
clikc here to watch in you tube
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