Can powerful brands solve all org problems?

That was an interesting question posed to me by a management student. The answer is a resounding 'No'. Very unlikely that powerful brands can solve all organizational problems.

For example: excellent customer service helps build a brand and not vice versa.

Fast, flexible and agile orgs will increasingly 'win' in the new age business arena. I think people should understand what brands are, what brands can do to business and what they can't do.