The Indian
Advertising market has grown by 11.1 per cent in 2013 to reach Rs.31,877 crore.
Print advertising was the largest segment accounting for 41.3 per cent followed
by TV at 39 per cent, digital at 10 per cent and outdoor, radio and cinema
making up the balance 10 per cent. Ad market is expected to grow strongly at
16.8 per cent in 2014 to reach Rs.37,000 crore.
Sam Balsara,
Chairman & Managing Director, Madison World, said the expected high growth
was because 2014 was an election year. “We expect nearly 50 per cent of this
growth or Rs.2,500 crore to come from the Lok Sabha elections and five State
elections. Not only will political parties spend, but hundreds of individual
candidates, we expect, will unleash small campaigns in print and outdoor.
Organic growth and new advertisers will fuel the rest”.
My take: So what is going to fuel the growth
of Indian Advertising Market? Slush money, Gas Pricing bubbles, Coal Field
receipts, 2G Spectrum underbelly and of course the black moolah!
Source: Pitch Madison Media Advertising
Outlook 2014
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