Indian IT firms’ attempts to
enhance the value chain have resulted in HR rush at the gates of country's arts
and design schools. With salary offers at a premium of well over 40-50%, IT
firms are making a beeline to recruit students from the likes of National
Institute of Fashion Technology (NIFT), Srishti School of Arts, National
Institute of Design ( NID) and MIT Institute of Design.
Compared to entry-level salaries of tech graduates at Rs 2.5 lakh to Rs 3.5 lakh per annum, design students are being picked up by companies such as Microsoft, SAP Labs, TCS, Cognizant, Mindtree, Infosys, Wipro and InMobi, as well as e-commerce players such as Amazon, Myntra, and Flipkart for anywhere between Rs 4 lakh and Rs 18 lakh, depending on the institute. Companies have just a few seconds to grab the attention of potential customers or end-users. They need to use a multi-sensorial, audio-visual kind of approach to tell their story or sell their product. People from a coding background like software engineers might find it harder to connect with their customer base as compared to design students, who have the training to connect companies with customers better.
Compared to entry-level salaries of tech graduates at Rs 2.5 lakh to Rs 3.5 lakh per annum, design students are being picked up by companies such as Microsoft, SAP Labs, TCS, Cognizant, Mindtree, Infosys, Wipro and InMobi, as well as e-commerce players such as Amazon, Myntra, and Flipkart for anywhere between Rs 4 lakh and Rs 18 lakh, depending on the institute. Companies have just a few seconds to grab the attention of potential customers or end-users. They need to use a multi-sensorial, audio-visual kind of approach to tell their story or sell their product. People from a coding background like software engineers might find it harder to connect with their customer base as compared to design students, who have the training to connect companies with customers better.
The demand for design students in IT outstrips the supply, which is driving up salaries. This is the price you pay for creativity, not just coding and engineering. So the biggest challenge is to find people with technology background, blended with creative or design capability.
My Take: Even though a bit late, IT firms have realized
and taken the right logical step to attract ‘Intuition, Design and Creativity’.
I am sure we are now closer than before in delivering better value in the
software product development space.
~ Satish Chathanath Call : 9884011654 Mail : csadhy@yahoo.co.in
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