The Creative Autopsy is a simple improvement technique we use after a
creative or a design is done. Most often I find that the ‘Creative Autopsy’
shreds our work into bits and demands us to pull our socks up and re-energize
us to build a new idea – a brand new one!
What actually we do is: keep the design aside on the monitor and in the
mind and ask ourselves these 3 slicing questions:
1. What exactly looks
and communicates good in it?
2. What design goals we
failed to attain?
3. Is there a scope for
improvement... and where?
This screeching dissection of your work puts fantasy, ego and realities
into perspective. I personally believe that ‘Creative Autopsy’ wakes up the
dead and boring designer in us and urges us to create fresher and livelier design.
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