Gone are the days when company news need to wait for the mainstream media to pick it up. It all depended on how much the Journos liked your company or the spokesperson or the news or your restaurant choice. Then came the web. The transformation begun.
Now, I think 'Social Publishing' is the new PR. Go ahead and create your own articles, blogs, podcasts, videos and the likes. Syndicate them at relevant site. If this can be done in a way that fits your brand strategy and business imperatives consistently and effectively, you are on the new curve of creating media. Let the mainline conventional media wait or pick your viral. The choice is still theirs. But you have nothing to lose, now.
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
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