Does your PR agency reach your customers directly? Or do they still depend on the media to communicate your story?
In the US, PR success is measured on this challenging yardstick too. It is still nascent in India! So what do we do to achieve this. Do we have to rework the PR tools? Or change the PR agency ;) Probably, I think, both clients and the PR advisory firms need to change their mindset about PR. And bring 'Public' into Public Relations!
How easy it is to make such motherhood statements and smile at it innocently?!?!?
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
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