Publishing is the new PR

Gone are the days when company news need to wait for the mainstream media to pick it up. It all depended on how much the Journos liked your company or the spokesperson or the news or your restaurant choice. Then came the web. The transformation begun.

Now, I think 'Social Publishing' is the new PR. Go ahead and create your own articles, blogs, podcasts, videos and the likes. Syndicate them at relevant site. If this can be done in a way that fits your brand strategy and business imperatives consistently and effectively, you are on the new curve of creating media. Let the mainline conventional media wait or pick your viral. The choice is still theirs. But you have nothing to lose, now.


~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in

The moral of the Lehman Story

It is a great lesson for all the CEOs to learn to take informed decisions rather than emotional and arrogant ones.

Just got reminded of a famous quote by Phil Knight, Nike co-founder : “The trouble in America is not that we are making too many mistakes, but that we are making too few.”

Wonder with Lehman down, Merill sold and AIG in doldrums, Phil has got it wrong.

~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in

Faking 'Smile' is not networking

Economic Times carried an article on networking today. Title reads as 'Networking is about being genuine.' Read on for their first point and the quick tip for the second point - height of contradiction

Be real: The most important rule is to keep it real. Networking is about being genuine and building mutually beneficial relationships based on trust.

Quick tip: Don't flash a smile immediately when you greet someone. Instead, look at the person's face for a second, pause, and then bring on that warm smile.That way, the delay shows the individual that the smile was genuinely only for them.

What a contrived best practice !!

I believe that smile can lie but not the eyes. Throw this rule and be really real.

~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in

Public in Public Relations ?

Does your PR agency reach your customers directly? Or do they still depend on the media to communicate your story?

In the US, PR success is measured on this challenging yardstick too. It is still nascent in India! So what do we do to achieve this. Do we have to rework the PR tools? Or change the PR agency ;) Probably, I think, both clients and the PR advisory firms need to change their mindset about PR. And bring 'Public' into Public Relations!

How easy it is to make such motherhood statements and smile at it innocently?!?!?

~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in

Brands are not intangible !!

Who says brand value is intangible? If you're skeptical, take a look at Interbrand's annual survey of the world's most valuable brands.

Click here!

~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in

Now it is 'Outplacing'

Down sizing was an ugly word. Right sizing was the substitute. Now 'Outplacing' is the buzzword in the world of retrenchment.

'Outplacement Services' is gathering momentum with the US slowdown putting brakes on hiring, and delay in client decisions forcing companies to cull jobs and weed out non-performers from the rolls. The bottom 20% need to watch out for the big axe but a softer one though.

Some get business because some lose jobs, ironical isn't it!


~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in

Tagline : Butt of Jokes?

When people attack a company, the first one to get hit is the tagline.

In 1987, Scott Baker designed the current, so-called "Pac-Man Logo" for Microsoft. The new logo has a slash on the ‘O’ that made it look like Pac-Man, hence the name. In 1994 Microsoft introduced a new tagline Where do you want to go today?, as part of a $100 million advertising campaign. Needless to say, it was widely mocked.

In 1996, perhaps tired of being the butt of jokes like "what kind of error messages would you like today?", Microsoft dropped the slogan. Later, it tried on new taglines like "Making It Easier", "Start Something", "People Ready" and "Open Up Your Digital Life" before settling on the current "Your potential. Our passion."

~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in