Gone are the days when company news need to wait for the mainstream media to pick it up. It all depended on how much the Journos liked your company or the spokesperson or the news or your restaurant choice. Then came the web. The transformation begun.
Now, I think 'Social Publishing' is the new PR. Go ahead and create your own articles, blogs, podcasts, videos and the likes. Syndicate them at relevant site. If this can be done in a way that fits your brand strategy and business imperatives consistently and effectively, you are on the new curve of creating media. Let the mainline conventional media wait or pick your viral. The choice is still theirs. But you have nothing to lose, now.
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
Showing posts with label PR. Show all posts
Showing posts with label PR. Show all posts
Thursday, September 18, 2008
Wednesday, September 10, 2008
Public in Public Relations ?
Does your PR agency reach your customers directly? Or do they still depend on the media to communicate your story?
In the US, PR success is measured on this challenging yardstick too. It is still nascent in India! So what do we do to achieve this. Do we have to rework the PR tools? Or change the PR agency ;) Probably, I think, both clients and the PR advisory firms need to change their mindset about PR. And bring 'Public' into Public Relations!
How easy it is to make such motherhood statements and smile at it innocently?!?!?
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
In the US, PR success is measured on this challenging yardstick too. It is still nascent in India! So what do we do to achieve this. Do we have to rework the PR tools? Or change the PR agency ;) Probably, I think, both clients and the PR advisory firms need to change their mindset about PR. And bring 'Public' into Public Relations!
How easy it is to make such motherhood statements and smile at it innocently?!?!?
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
Sunday, August 10, 2008
PR Agencies Versus Advertising Agencies
When it comes to 'seat-share' in a boardroom or 'spend-share' in a marketing budget -I have seen that the advertising agencies eat a bigger pie compared to the PR agencies.
Public Relations professionals often shy away from asking their clients to enhance their pockets of budget in the marketing mix. Why? Are they unsure about their strong points?
But things are changing with the advent of blogs and social media. My thinking is that the PR agencies might overtake the ad agencies in the new media zone. That is, only if they recognize their strength and play up to it.
Social Media is content driven and PR agencies' strength lies in 'content' messaging. Whereas, ad agencies thrive on 'call-to-action' or 'glamour' messaging.
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
Public Relations professionals often shy away from asking their clients to enhance their pockets of budget in the marketing mix. Why? Are they unsure about their strong points?
But things are changing with the advent of blogs and social media. My thinking is that the PR agencies might overtake the ad agencies in the new media zone. That is, only if they recognize their strength and play up to it.
Social Media is content driven and PR agencies' strength lies in 'content' messaging. Whereas, ad agencies thrive on 'call-to-action' or 'glamour' messaging.
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
Friday, July 4, 2008
Press Release Or Communications Center
The proposed merger between Delta and Northwest Airlines has already produced one great byproduct: the press release of the future.
Click me
Think of it as a mini-site, or temporary site, almost like a booth at a trade show. It’s a combination of marketing, investor relations, and customer service. The content here is meant to answer all of the questions from any of the merger’s stakeholders.
What works? The content is exhaustive, addressing topics ranging from will current employees lose their jobs to how service will change in each state the airlines fly. Berinato also points to the well designed mutimedia presentation, which includes text, graphics, and video.
Are we ready to change ?
Click me
Think of it as a mini-site, or temporary site, almost like a booth at a trade show. It’s a combination of marketing, investor relations, and customer service. The content here is meant to answer all of the questions from any of the merger’s stakeholders.
What works? The content is exhaustive, addressing topics ranging from will current employees lose their jobs to how service will change in each state the airlines fly. Berinato also points to the well designed mutimedia presentation, which includes text, graphics, and video.
Are we ready to change ?
Wednesday, June 25, 2008
Hanuman and PR
All-India Congress Committee member Brij Mohan Bhama has organised a 11-day religious ceremony at Karol Bagh, Delhi for Obama's success in the U.S. elections.
http://www.thehindu.com/2008/06/25/stories/2008062556031500.htm
Majority of the communicators might brush this off as a cheap publicity stunt. But an in-depth look will reveal, considering the present political environment in both India and the US, that this is a powerful global PR ploy with positivity and continuity components intact.
It seems Mr. Bhama heard that Mr. Obama carried an idol of Hanuman in his pocket for luck. On hearing this Mr. Bhama decided to gift Mr. Obama a larger idol weighing 15 kg and measuring 21-inch brass idol of Hanuman. Looks like Mr. Obama will soon have a super-heavy luck charmer. Literally.
http://www.thehindu.com/2008/06/25/stories/2008062556031500.htm
Majority of the communicators might brush this off as a cheap publicity stunt. But an in-depth look will reveal, considering the present political environment in both India and the US, that this is a powerful global PR ploy with positivity and continuity components intact.
It seems Mr. Bhama heard that Mr. Obama carried an idol of Hanuman in his pocket for luck. On hearing this Mr. Bhama decided to gift Mr. Obama a larger idol weighing 15 kg and measuring 21-inch brass idol of Hanuman. Looks like Mr. Obama will soon have a super-heavy luck charmer. Literally.
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