Super Optimist or Stupidest Pessimist

Anyone can be a super optimist. Anyone can be a stupidest pessimist. But the toughest thing to be is just being 'human'! I think people who belong to this mid-category usually come up with creative work that packs more energy than the extreme bloats and hollows of the world. Mark my word, it is pure luck to meet a handful of such remarkable characters before you catch the last bus to heaven!!

~ Satish Chathanath Call : 9884011654 Mail : csadhy@yahoo.co.in

You are the torch !!

Buddha said, "Holding on to anger is like grasping a hot coal with the intent of throwing it at someone else; you are the one who gets burned."

I met a few of my ad friends after a long gap. They were lambasting the industry, the new trends, the defaulting clients, overbearing clients and they forsee death of branding, creativity and what not. I think if you believe that the industry needs to change, help it to change - mentor your juniors or even go to the educational institutions to build things ground up.

In fact, I am doing the same, I care to spend a couple of hours a month to mentor students about the practical fundas of brand building. I am doing a session in LIBA in the first week of September.

Instead of bitching about the state of branding and advertising, please go do something on the ground. Mentor and transform.


~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in

What IT pros want from Work

Money isn't everything for IT people claims a recent survey by staffing company Computer People!!

The culture of a workplace is a major deal breaker for professional IT workers, according to a poll of 5,000 IT workers by Computer People.

Some nine out of ten said they want a job which was interesting and challenged them, while three-quarters said they liked being friendly with their colleagues.

Having the right tools to do their work properly was key to 79 per cent, while 75 per cent said they wanted a job which offered career development.

Funny part is... the IT pros in the super nations who draw 5 times the sals of what Indian draw here... feel the same when it comes to career and retention issues. Not that I am expecting out of the moon answers from them!!

~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in