Design Critic #7 & 8

Here comes the final 2 in the lot... Seriously which one are you ;)

~ Satish Chathanath Call : 9884011654 Mail : csadhy@yahoo.co.in

Design Critic #5 & 6

~ Satish Chathanath Call : 9884011654 Mail : csadhy@yahoo.co.in

Design Critic #3 & 4

The next 2 design critics are here...

~ Satish Chathanath Call : 9884011654 Mail : csadhy@yahoo.co.in

Design Critic #1 & 2

According to us, there are 8 types of design critics... presenting the first two today... others are on the way!

~ Satish Chathanath Call : 9884011654 Mail : csadhy@yahoo.co.in

Super Optimist or Stupidest Pessimist

Anyone can be a super optimist. Anyone can be a stupidest pessimist. But the toughest thing to be is just being 'human'! I think people who belong to this mid-category usually come up with creative work that packs more energy than the extreme bloats and hollows of the world. Mark my word, it is pure luck to meet a handful of such remarkable characters before you catch the last bus to heaven!!

~ Satish Chathanath Call : 9884011654 Mail : csadhy@yahoo.co.in

Who cuts the oxygen to your Ideas?

Wonder why great ideas are always booed away and shoed away?
Because it creates fear in the minds of people around you - peers and managers! They don't want your idea to challenge their pay cheque or authority or cosy zone.

In most corporates, most of the ideas are rejected for selfish reasons!

~ Satish Chathanath Call : 9884011654 Mail : csadhy@yahoo.co.in

Cocktail of Sleep, Dream & Innovation

It is very interesting to note that great ideas most often revolve around sleep. It comes when we are in half sleep or in dreams during sleep or during abrupt wake up or strikes you when you are fresh up from a good night sleep.

I’ve been reading up on life of Otto Loewi and a real incident in his research life gave needed support to my crazy assumption...  Let me transport you back to 1903, then many experts thought nerve impulses were transmitted electrically, like telegraph signals. Otto Loewi (1873-1961), a German-born pharmacologist, barely 20 years in age thought otherwise... he bet on chemical transmission.

He went about his work and after 17 long years, he had a rocking dream... let us hear it in his words:

"The night before Easter Sunday of that year I awoke, turned on the light, and jotted down a few notes on a tiny slip of paper. Then I fell asleep again. It occurred to me at 6 o'clock in the morning that during the night I had written down something most important, but I was unable to decipher the scribble.

The next night, at 3 o'clock, the idea returned. It was the design of an experiment to determine whether or not the hypothesis of chemical transmission that I had uttered 17 years ago was correct. I got up immediately, went to the laboratory, and performed a single experiment on a frog's heart according to the nocturnal design."

Then Dr. Otto Loewi took 10 more years to satisfy all his critics by doing and proving. And that dream at 3AM gave Loewi a Nobel Prize for medicine in 1936.

~ Satish Chathanath Call : 9884011654 Mail : csadhy@yahoo.co.in