Money isn't everything for IT people claims a recent survey by staffing company Computer People!!
The culture of a workplace is a major deal breaker for professional IT workers, according to a poll of 5,000 IT workers by Computer People.
Some nine out of ten said they want a job which was interesting and challenged them, while three-quarters said they liked being friendly with their colleagues.
Having the right tools to do their work properly was key to 79 per cent, while 75 per cent said they wanted a job which offered career development.
Funny part is... the IT pros in the super nations who draw 5 times the sals of what Indian draw here... feel the same when it comes to career and retention issues. Not that I am expecting out of the moon answers from them!!
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
Showing posts with label Recruitment. Show all posts
Showing posts with label Recruitment. Show all posts
Tuesday, August 19, 2008
Tuesday, August 5, 2008
A strategic tool called Branding
Economic Times 21 Jul, 2008, 2355 hrs IST, Niranjan Mudholkar
Involving employees in the branding exercise will give them a sense of belonging as well as a sense of ownership and will prove very beneficial in retaining them. Attracting the right talent and retaining it is indeed a huge challenge for most SMEs. Just as people love to buy well-known brands, they also love to work for well-known brands. Sadly, SMEs are usually not looked upon as ideal employers even if they may have employee friendly policies.
“SMEs follow best of the class HR practices, employee welfare and provide extensive trainings but still end up loosing people to a large company thereby end up being training grounds for bigger brands,” says Mr Neeraj Mediratta, CEO, Ace Data. That’s an observation with which many SMEs would be able to relate to. That’s why he too insists that SMEs should focus on branding. Branding can do wonders in attracting (and retaining) the right people. “It has worked remarkably well for us. There are talents from biggies and giants of software industry joining us now,” states Mr Satish Chathanath, Head, Corporate Communications, Aspire Systems (India) Pvt Ltd.
By not creating a strong brand image, many SMEs could actually be losing out on good business opportunities even if they have the right products or services at a competitive price. “Being focused on the core area SMEs are able to maintain good quality of service delivery. Despite this, most of the large customers choose to go with a bigger brand and not a small company. Many a times the proposal from an SME is not looked at by an enterprise customer because the top decision makers have not heard of that name,” explains Mr Mediratta.
A good brand not only gives market recognition but also helps outshine competition. With globalisation, competition has now acquired wider dimensions and therefore branding makes all the more sense. “Every corporate has potential competition not only from the national and regional counterparts but also from the international players! Brand strength can alone help the company withstand the pressure of competition, sustain base and grow parallely,” remarks Ms Usha Periasamy, AGM (Brands and Communication), Royal Classic Polo Group. “It is even more critical for SMEs in the retail era where visibility directly or indirectly results in business. Branding thus is a crucial differentiator,” adds Mr Raghu B Viswanath, MD, Vertebrand Management Consulting Pvt Ltd.
Branding empowers a company to stand out in the commercial crowd and enhance its position; SMEs need to realise that branding can be used as a strategic tool for growing their businesses. “For a long-term and sustainable business, it’s very important to also pay attention to the brand. The brand is what will keep you top-of-mind, so that people will reach out to you when they have a need for you – creating a pull in addition to your push,” says Ms Kirloskar. “It is through its brand image that an enterprise will attract and, more importantly, retain consumer loyalty for its goods and services and thus bring very real and concrete value to its business,” adds Mr Rajesh, MD, Rajathi Group.
If business is about creating value, branding is about giving ‘meaning’ to that value. It ‘means’ what your business stands for. It means a lot!
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
Involving employees in the branding exercise will give them a sense of belonging as well as a sense of ownership and will prove very beneficial in retaining them. Attracting the right talent and retaining it is indeed a huge challenge for most SMEs. Just as people love to buy well-known brands, they also love to work for well-known brands. Sadly, SMEs are usually not looked upon as ideal employers even if they may have employee friendly policies.
“SMEs follow best of the class HR practices, employee welfare and provide extensive trainings but still end up loosing people to a large company thereby end up being training grounds for bigger brands,” says Mr Neeraj Mediratta, CEO, Ace Data. That’s an observation with which many SMEs would be able to relate to. That’s why he too insists that SMEs should focus on branding. Branding can do wonders in attracting (and retaining) the right people. “It has worked remarkably well for us. There are talents from biggies and giants of software industry joining us now,” states Mr Satish Chathanath, Head, Corporate Communications, Aspire Systems (India) Pvt Ltd.
By not creating a strong brand image, many SMEs could actually be losing out on good business opportunities even if they have the right products or services at a competitive price. “Being focused on the core area SMEs are able to maintain good quality of service delivery. Despite this, most of the large customers choose to go with a bigger brand and not a small company. Many a times the proposal from an SME is not looked at by an enterprise customer because the top decision makers have not heard of that name,” explains Mr Mediratta.
A good brand not only gives market recognition but also helps outshine competition. With globalisation, competition has now acquired wider dimensions and therefore branding makes all the more sense. “Every corporate has potential competition not only from the national and regional counterparts but also from the international players! Brand strength can alone help the company withstand the pressure of competition, sustain base and grow parallely,” remarks Ms Usha Periasamy, AGM (Brands and Communication), Royal Classic Polo Group. “It is even more critical for SMEs in the retail era where visibility directly or indirectly results in business. Branding thus is a crucial differentiator,” adds Mr Raghu B Viswanath, MD, Vertebrand Management Consulting Pvt Ltd.
Branding empowers a company to stand out in the commercial crowd and enhance its position; SMEs need to realise that branding can be used as a strategic tool for growing their businesses. “For a long-term and sustainable business, it’s very important to also pay attention to the brand. The brand is what will keep you top-of-mind, so that people will reach out to you when they have a need for you – creating a pull in addition to your push,” says Ms Kirloskar. “It is through its brand image that an enterprise will attract and, more importantly, retain consumer loyalty for its goods and services and thus bring very real and concrete value to its business,” adds Mr Rajesh, MD, Rajathi Group.
If business is about creating value, branding is about giving ‘meaning’ to that value. It ‘means’ what your business stands for. It means a lot!
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
Sunday, July 20, 2008
Who's on the bus?
Top management guru and best-selling author Jim Collins quips : "If the bus is your company, and getting the right people is crucial to success — more important, even, than your strategy... and what do you do if you've got the wrong people on the bus? Or the right people doing the wrong things?"
I think that there are times when your most revered and most performing employee may have lost the golden touch or the zest. An aggressive Sales Eagle who wins account at will might become one average sales manager on promotion. A multi-faceted executive could get jaded if micromanaged to put all the eggs in one basket. And employees who thrive in a creative set-ups may choke when you tell them that rules and processes are sancrosant, which is the case in a big company.
How will you match great resources to right jobs?
Would these questions help in every performance appraisal ?? : What is the resource good at? What is the resource not good at? What does the resource love about his/her job? What does he/she hate about his/her job?
Now match your judgements with his or her observations on the same set of questions :What are you good at? What are you not good at? What do you love about your job? What do you really dislike about it?
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
I think that there are times when your most revered and most performing employee may have lost the golden touch or the zest. An aggressive Sales Eagle who wins account at will might become one average sales manager on promotion. A multi-faceted executive could get jaded if micromanaged to put all the eggs in one basket. And employees who thrive in a creative set-ups may choke when you tell them that rules and processes are sancrosant, which is the case in a big company.
How will you match great resources to right jobs?
Would these questions help in every performance appraisal ?? : What is the resource good at? What is the resource not good at? What does the resource love about his/her job? What does he/she hate about his/her job?
Now match your judgements with his or her observations on the same set of questions :What are you good at? What are you not good at? What do you love about your job? What do you really dislike about it?
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
Friday, July 18, 2008
Barack Obama, the new CEO
Barack Obama is the presidential contender that corporate recruiters say they would most likely recruit as CEO of their organizations.
In a recent Jobfox online poll of 573 recruiters, nearly half (49.6 percent) said Obama was likely the best CEO material for their organizations — politics aside — compared to Hilary Rodham Clinton, with 32.8 percent of the vote, and John McCain, with 17.6 percent of the vote.
Hmmm... interesting!! This made me think on another tangent - how far can recruiters keep emotional aspects out of employee selection in day-to-day life? Do they get carried away with popular opinions?
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