Who cuts the oxygen to your Ideas?

Wonder why great ideas are always booed away and shoed away?
Because it creates fear in the minds of people around you - peers and managers! They don't want your idea to challenge their pay cheque or authority or cosy zone.

In most corporates, most of the ideas are rejected for selfish reasons!

~ Satish Chathanath Call : 9884011654 Mail : csadhy@yahoo.co.in

One-line Marketing Strategy

I had a chat with a start-up founder. He wanted me to act as a sounding board and as well give him a one-line marketing strategy.

"Serve a market that is an inch wide and a mile deep and not a mile wide and an inch deep."

How true!! Start-ups should follow this brick to brick or pixel to pixel!!

~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in

Why do Webinars fail ?

Webinars. Webinars. Webinars. This is equivalent to TV commercials in the online world. Turn around and you have plenty of free webinars for your taking. Personally, I have registered in a few and as a default missed them or didn't sit through. This raised a serious question in my mind... how does Webinar fare as a key tool in lead generation.

I got some convincing answers from one of the leading names in global marketing research and consulting. Their inference on why some or many webinars fail :

1. Content was not as advertised
2. Presenter(s) read directly from the slides
3. Webinar began with company/sales information (pitches)
4. You were familiar with the information in the first few slides
5. The webinar was an hour long
6. Presenter(s) spoke slowly
7. Skipped / failed to mark in calendar


~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in