When it comes to 'seat-share' in a boardroom or 'spend-share' in a marketing budget -I have seen that the advertising agencies eat a bigger pie compared to the PR agencies.
Public Relations professionals often shy away from asking their clients to enhance their pockets of budget in the marketing mix. Why? Are they unsure about their strong points?
But things are changing with the advent of blogs and social media. My thinking is that the PR agencies might overtake the ad agencies in the new media zone. That is, only if they recognize their strength and play up to it.
Social Media is content driven and PR agencies' strength lies in 'content' messaging. Whereas, ad agencies thrive on 'call-to-action' or 'glamour' messaging.
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts
Sunday, August 10, 2008
Thursday, July 10, 2008
Consumer Research for FREE!
During my presentation on 'Branding Initiatives' at the NASSCOM Emerging Companies Forum, there was an interesting question on 'how feasible it is to build a brand through social media channels?'
I think more and more brand managers and communication specialists in India are waking up to the new media. The practice of using social media to build brands is fast catching up and there’s enormous work being done in this sphere. Social Media gives the customers a distinct voice - that voices its preferences, tastes, likes, dislikes, discontentment, frustrations and more. Smart companies and branding professionals listen to this patiently and work on how to leverage this interaction to create a positive brand image.
Even though the social media as a brand concept is still nascent in India, there are some organizations which are prioritizing this as one of the key ways of reaching customers and building trust.
I think more and more brand managers and communication specialists in India are waking up to the new media. The practice of using social media to build brands is fast catching up and there’s enormous work being done in this sphere. Social Media gives the customers a distinct voice - that voices its preferences, tastes, likes, dislikes, discontentment, frustrations and more. Smart companies and branding professionals listen to this patiently and work on how to leverage this interaction to create a positive brand image.
Even though the social media as a brand concept is still nascent in India, there are some organizations which are prioritizing this as one of the key ways of reaching customers and building trust.
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