Saturday, July 12, 2008

On track says NASSCOM

Software and services exports surged 29 percent during 2007-08 to garner $40.4 billion revenue — overcoming the strong headwinds such as an impending slowdown and a severe financial sector crisis in the US, as well as currency fluctuation — to meet the targets set at the beginning of FY08.

The domestic market continued to gain momentum, growing 26 percent to register revenue of $11.6 billion in FY08. This took the overall IT industry revenue — exports and domestic combined — to $52 billion, a growth of over 28 percent compared to the previous year; and the overall IT sector direct headcount touched 2 million professionals.

India’s software and services revenue is poised to grow between 21 and 24 percent during 2008-09 to touch $62-64 billion.

Pick Bird's Brain



Happen to listen to Pixar’s Brad Bird. In an interview, this director of two Academy Award–winning animated films (The Incredibles and Ratatouille) tells quite a load on how to foster creativity. Inspiring.

I believe that great managers and CEOs are the ones that can push their teams and individuals far out of their comfy zones and encourage them to embrace the unconquered territories in their businesses and verticals. And yet keep them motivated and provide support all along.

Friday, July 11, 2008

LinkedIn - the second wave

For many social media is now synonymous with LinkedIn. I presume that the second wave of LinkedIn proliferation is on. I see people adding in tens and tens of peers and friends into their networks. But let us pause for a minute here. Are there LinkedIn users who evaluate the value of their networks based on the number of links or people they have got? And hence the rush to add numbers??

On the contrary, I think a linkedIn network should be judged based on the level of reciprocity, interactions, profile visits, comments, business connections and desired results.

If we want our networks to be active and rewarding, we need to be contributing through answers and questions; and importantly helping others to reach a rung up. All this without having a score but with a tab on time !!

Thursday, July 10, 2008

Key Challenges faced by the Captives

It is exciting to note that the second session of NASSCOM’s CAPTIVE Forum on "Key Challenges faced by the Captives" is happening at Chennai on 14th July 2008 at Hotel Courtyard by Marriott.

Mr. Raju Bhatnagar- Vice President, NASSCOM is at the forum to brainstorm on the challenges faced by the Captives, best practices followed and solutions.

The key question will be : i)whether the Captive Units can sustain and continue to grow at the same momentum. ii) what are the current stumbling blocks and future shocks.

Fuse to Label

I am reading a new book called : How Toyota Became #1.

It revolves around lean manufacturing and also talks about Toyota's 5-Question method :

1. Why did the machine suddenly stop? Because it blew a fuse.
2. Why did a fuse blow? Because the fuse wasn’t the right size.
3. Why was the wrong sized fuse in the box? Because one of the engineers put it there.
4. Why did the engineer do that? Because somebody in the supply room issued the wrong size fuse.
5. Why? Because the stock bin for fuses was mislabeled.

Analysis to the very root of the problem is the best long term solution. How true!! And how true that majority are caught in the symptomatic treatments and end up in temp solutions.

Consumer Research for FREE!

During my presentation on 'Branding Initiatives' at the NASSCOM Emerging Companies Forum, there was an interesting question on 'how feasible it is to build a brand through social media channels?'

I think more and more brand managers and communication specialists in India are waking up to the new media. The practice of using social media to build brands is fast catching up and there’s enormous work being done in this sphere. Social Media gives the customers a distinct voice - that voices its preferences, tastes, likes, dislikes, discontentment, frustrations and more. Smart companies and branding professionals listen to this patiently and work on how to leverage this interaction to create a positive brand image.
Even though the social media as a brand concept is still nascent in India, there are some organizations which are prioritizing this as one of the key ways of reaching customers and building trust.

Wednesday, July 9, 2008

30 out of 90 belongs to India

According to US Census Bureau International Data, out of a total projected population of 90 million people in the younger working ages (15-29) population between 2005-25, India will contribute nearly 30 million people.

So there is little doubt that India will continue to be the hub of global human resource activity. The moot question will be whether we have enough people to fill in the demand supply gap.