Sunday, December 1, 2013

Design Critic #7 & 8


Here comes the final 2 in the lot... Seriously which one are you ;)



~ Satish Chathanath Call : 9884011654 Mail : csadhy@yahoo.co.in

Friday, November 29, 2013

Tuesday, November 26, 2013

Design Critic #3 & 4


The next 2 design critics are here...



~ Satish Chathanath Call : 9884011654 Mail : csadhy@yahoo.co.in

Saturday, November 23, 2013

Design Critic #1 & 2


According to us, there are 8 types of design critics... presenting the first two today... others are on the way!



~ Satish Chathanath Call : 9884011654 Mail : csadhy@yahoo.co.in

Tuesday, November 12, 2013

iGate – Entrance Gate or Exit Gate?


Brand in News: iGate

Executive Stepping down: Sean Narayanan, The  Chief Delivery Officer at iGate

Executive who is shaking up things: Ashok Vemuri, CEO at iGate

Press Story: Narayanan had differences with the CEO, Ashok Vemuri’s operational and management style.

Background: Narayanan joined iGate in 2006 and helped create an integrated delivery organization. Prior to joining iGate, Narayanan was VP and global practice head of IT infrastructure services at Cognizant.

The Big Irony: Narayanan's resignation comes within months of his receiving fresh stock awards and retention sops from the Nasdaq-listed , $1-billion IT services firm. In July, iGate approved retention bonuses for five top executives, including Narayanan , under which each would get $1,50,000 on June 30, 2014, and $1,00,000 on December 31, 2014, provided they were still employed in the company on the applicable payment date.

My Take: Another case that shows ‘money’ is not the end-of-all things when you in the top layer of management. You look for other intangibles like respect, pride, prestige and satisfaction. 

~ Satish Chathanath Call : 9884011654 Mail : csadhy@yahoo.co.in

Friday, November 8, 2013

"ABEL, YOU'RE FIRED."


Brand under boil: AOL
Scene: Cafeteria at Patch’s headquarters in Manhattan
Patch Who: AOL's local news subsidiary
CEO under lens: Tim Armstrong
What really happened in the cafeteria, filled with employees to hear Tim’s ‘I want to deliver a News’ kind of speech.
News reports say that an employee was trying to take a photo of his CEO. (I have no idea why he did that when his CEO was blowing warm and hot)
Armstrong interrupted himself to say, "Abel, put that camera down right now."
Then, without taking a breath, he said, "Abel, you're fired."
The silence that followed this shocking incident was deafening not just to the employees at Patch but to the entire workforce!
It is good that CEOs are transparent... but a transparent and public firing!????! I am finding it tough to understand his over-the-top action even if he was in an irritable mood.


~ Satish Chathanath Call : 9884011654 Mail : csadhy@yahoo.co.in

Tuesday, November 5, 2013

CHUGS, MUGS, BEER BELLY & A NEW FONT


Kinglish – Kingfisher claims that it is the world’s first crowd sourced font. The unique tag is that it was created by people populating the most happening watering holes in the pub city of Bengaluru. Kingfisher with enthused spirit invited the chillers and drinkers to spill some beer and create a new font. The beer induced parlance was then taken to the design studio. Hundreds of expressions for each letter were examined, instagramed, tweeted, shared, and curved until the perfect alphabet screamed BEER from every angle.

KINGLISH, the world’s first crowd sourced font found its place in history as it was launched as the official font of the Kingfisher Premium The Great Indian Octoberfest – 2013 and the unofficial dialect of the beer guzzlers around the world. See Video

~ Satish Chathanath Call : 9884011654 Mail : csadhy@yahoo.co.in