BBC programmes are available on Vivek 90.4FM, the first community radio station in Chandigarh, India. Listeners of Vivek 90.4 FM will now have opportunities to learn English, get health tips from across the world and learn about world opinions on technological advances, environment, music, art and culture - all on their local FM radio.
Vivek 90.4 FM is a community radio initiative at Vivek High School, Chandigarh, and has been on air since March 2007. The radio station has been involved in spreading community awareness and information in the field of health, education, literacy and nutrition. With the BBC’s enlightening programmes, Vivek 90.4 FM will further enrich its current programming to provide its local audiences with international content.
Remember the latest 'IDEA' TV Commercial. It just stays as a commercial. Your thoughts?
~ Satish Chathanath
Call : 9884011654
Mail : csadhy@yahoo.co.in
Thursday, July 17, 2008
Wednesday, July 16, 2008
Is Europe Insulated?
Is the United States of America going into a recession or not? A million $ question!!
There are media reports, analyst briefings and of course scores of online surveys saying 'it is', 'it is not' and so on. We need to view all this in the right context. And as a business strategy, there are biggies going to Europe to beat the US recession. Let us pause here... how insulated is Europe anyways !?
For example take UK considered as a key economic indicator of Europe's financial health. Let us see what CBI has got to say about the trend there...
UK’s premier business body, the Confederation of British Industry, has just turned in a survey that shows that Britons are spending less than ever on eating out, gyms, entertainment, and bars, and consumer facing businesses faced the weakest volume and value of business than at any time since 2001 — even though Britons are continuing to go on holiday.
And if confidence has anything to do with tipping the scale towards a downturn, indicators are that things are on the verge of it, probably not, and so on.
There are media reports, analyst briefings and of course scores of online surveys saying 'it is', 'it is not' and so on. We need to view all this in the right context. And as a business strategy, there are biggies going to Europe to beat the US recession. Let us pause here... how insulated is Europe anyways !?
For example take UK considered as a key economic indicator of Europe's financial health. Let us see what CBI has got to say about the trend there...
UK’s premier business body, the Confederation of British Industry, has just turned in a survey that shows that Britons are spending less than ever on eating out, gyms, entertainment, and bars, and consumer facing businesses faced the weakest volume and value of business than at any time since 2001 — even though Britons are continuing to go on holiday.
And if confidence has anything to do with tipping the scale towards a downturn, indicators are that things are on the verge of it, probably not, and so on.
Product Launch - What do we miss?
Hyundai Motor India Ltd., (HMIL) has launched a new ‘i10’, powered by a 1.2 litre Kappa engine, at its plant in Chennai.
Another 'under the hood' product launch and another missed opportunity. Please read my post on 'What does Centrino 2 stand for?'
What does Centrino 2 stand for ?
Intel unveils Centrino 2 technology for laptops.
Gone are the days when 'under the hood products' are launched without showing the products. Nowadays we display them. But can't we do it better? Can't we present them in a way that throws a glow around it rather than show them as a dull, weird looking piece. When we bring a product out of a box, let us present it in a out-of-box way too !! What does Centrino 2 stand for... show that. Any takers !?
Tuesday, July 15, 2008
'Value Selling' - The Case Study Method
Great sales happen when you bet on 'Value Selling'. And the value should be in the thick of the specifics and not in the thin of the generalities. Because customers always look for the elusive value that a seller brings to them. How do you do it?
I suggest a daring method. Try doing case studies by yourself and not be dependent on Marketing or outsourced consultants. Because I think if sales people cannot put in words their thinking and their methodology, they’re going to be hard pressed to verbalize it to the customer. Move away from the usual Marketing style : We sold this solution to 'X' customer, they loved it and hence you buy it from us.
You have to take the customer rung-by-rung through a flow of events that happened between the time they encountered a business pain, saw its impact on their bottomline or the manager's pride and finally unable to explore the right solution. So Here I AM !!
Easy said, isn't it ?!?
I suggest a daring method. Try doing case studies by yourself and not be dependent on Marketing or outsourced consultants. Because I think if sales people cannot put in words their thinking and their methodology, they’re going to be hard pressed to verbalize it to the customer. Move away from the usual Marketing style : We sold this solution to 'X' customer, they loved it and hence you buy it from us.
You have to take the customer rung-by-rung through a flow of events that happened between the time they encountered a business pain, saw its impact on their bottomline or the manager's pride and finally unable to explore the right solution. So Here I AM !!
Easy said, isn't it ?!?
Monday, July 14, 2008
Mackay 66
The Mackay 66 is a tool Harvey Mackay,founder, Chairman and CEO of Mackay Envelope Corporation, uses and recommends for gathering information about customers: personal information, business background, special interests, lifestyle, their business needs, and the nature of your relationship with them.
His approach to using this information is both practical and ethical: it is not used to deceive customers into thinking we care about them more than we do, but rather to allow us to treat them like we would want to, if only our brains could handle the information.
You could download his famous 66 questions from his website : http://www.harveymackay.com/tools/mackay66.cfm
Sunday, July 13, 2008
Chinese Whisper - Brand Lesson
At times, Branding can be like a game of Chinese Whispers. Whisper a complicated word into the ear of the first participant in a group and by the time it comes back the word is lengthened or shortened and changed beyond recognition. Try playing the same game with a very very simple word instead. Fair chance that it will remain intact even after a few rounds of whispering.
It is the same with Branding. Have a complex brand positioning, the purpose is lost even before it crosses the chain of management, marketing, sales. Forget the crucial player in the chain - Customer.
Then why do more and more brand owners come up with complex marketing messages. Because they think complexity equals deafening impact and more importantly it will make them look good. But in reality, your brand should be a force of ONE. Just one word. One association. Powerful without dissipation. For example Google means 'Search'; LinkedIn means 'Networking'. What's yours? That is understood by all in the chain from CEOs to the salesgirl in the retail store to the courier pick-up guy.
It is the same with Branding. Have a complex brand positioning, the purpose is lost even before it crosses the chain of management, marketing, sales. Forget the crucial player in the chain - Customer.
Then why do more and more brand owners come up with complex marketing messages. Because they think complexity equals deafening impact and more importantly it will make them look good. But in reality, your brand should be a force of ONE. Just one word. One association. Powerful without dissipation. For example Google means 'Search'; LinkedIn means 'Networking'. What's yours? That is understood by all in the chain from CEOs to the salesgirl in the retail store to the courier pick-up guy.
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